Designing brand experience: creating powerful integrated brand solutions
Auteur :
Landa, Robin
Éditeur :
Cengage Learning, Inc
ISBN :
9781401848873
Date de publication :
2 sept. 2005
Dimensions :
25,5 x 20,4 x 1,6 cm
Poids :
768 g
Langue :
Anglais
Pays d'origine :
USA
In competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance. This book is a guide to generating ideas and creating brand applications. It provides insights into designing individual brand applications such as logos, promotional design, information design, and unconventional formats.