Market oriented product innovation: a key to survival in the third millennium
Auteur :
Holt, Knut
Éditeur :
Kluwer Academic Publishers
ISBN :
9781402071386
Date de publication :
31 oct. 2002
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
USA
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.