Objects of desire: consumer behaviour in shopping centre choices
Auteur :
Dennis, C.
Éditeur :
Palgrave USA
ISBN :
9781403901705
Date de publication :
23 nov. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction.