Sonic branding: an essential guide to the art and science of sonic branding
Auteur :
Jackson, D.
Éditeur :
Palgrave USA
ISBN :
9781403905192
Date de publication :
6 oct. 2003
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.