Marketing mind prints
Éditeur :
Palgrave USA
ISBN :
9781403906823
Date de publication :
12 mai 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future.