Understanding consumer choice
Auteur :
Foxall, G.
Éditeur :
Palgrave USA
ISBN :
9781403914927
Date de publication :
11 mars 2005
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.