Organising knowledge: methods and case studies
Éditeur :
Palgrave USA
ISBN :
9781403916617
Date de publication :
16 déc. 2003
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented.