Advertising as multilingual communication
Auteur :
Kelly-Holmes, H.
Éditeur :
Palgrave USA
ISBN :
9781403917256
Date de publication :
30 nov. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.