Culture and positioning as determinants of strategy: personality and the business organization
Auteur :
Ellson, Tony
Éditeur :
Palgrave USA
ISBN :
9781403917515
Date de publication :
16 mars 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.