Corpus approaches to critical metaphor analysis
Auteur :
Charteris-Black, Jonathan
Éditeur :
Palgrave USA
ISBN :
9781403932921
Date de publication :
17 févr. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.