Levels of corporate globalization: developing a measurement scale for global customer management
Auteur :
Kuchinka, P.
Éditeur :
Palgrave USA
ISBN :
9781403936257
Date de publication :
30 avr. 2004
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.