Sense and respond: the journey to customer purpose
Auteur :
Parry, S. / Barlow, S. / Faulkner, M.
Éditeur :
Palgrave USA
ISBN :
9781403945730
Date de publication :
31 mai 2005
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes.