Marketing in the emerging markets of central and eastern europe: the balkans
Auteur :
Marinov, Marin
Éditeur :
Palgrave USA
ISBN :
9781403947505
Date de publication :
7 juin 2005
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.