Marketing in the emerging markets of latin america
Auteur :
Marinov, M.
Éditeur :
Palgrave USA
ISBN :
9781403947512
Date de publication :
28 oct. 2005
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets.