Marketing identities through language: english and global imagery in french advertising
Auteur :
Martin, E.
Éditeur :
Palgrave USA
ISBN :
9781403949844
Date de publication :
30 nov. 2005
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.