Business practices in emerging and re-emerging markets
Auteur :
Singh, S.
Éditeur :
Palgrave USA
ISBN :
9781403976222
Date de publication :
9 avr. 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.