Structured creativity: formulating an innovation strategy
Auteur :
Sauber, T. / Tschirky, H.
Éditeur :
Palgrave USA
ISBN :
9781403991508
Date de publication :
6 déc. 2005
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.