Overseas chinese of south east asia, the: history, culture, business
Auteur :
Rae, I. / Witzel, M.
Éditeur :
Palgrave USA
ISBN :
9781403991652
Date de publication :
17 janv. 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.