Marketing in the emerging markets of islamic countries
Auteur :
Marinov, M.
Éditeur :
Palgrave USA
ISBN :
9781403991737
Date de publication :
28 nov. 2006
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.