Emerging multiplicity: integration and responsiveness in asian business development
Auteur :
Söderman, Sten
Éditeur :
Palgrave USA
ISBN :
9781403991768
Date de publication :
15 mars 2006
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.