Japan - a modern retail superpower
Auteur :
Larke, R. / Causton, M.
Éditeur :
Palgrave USA
ISBN :
9781403996701
Date de publication :
8 sept. 2005
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front.