Market entry in japan: theory and management in a turbulent era
Auteur :
Haak, René / Haak, Ulrike
Éditeur :
Palgrave USA
ISBN :
9781403998606
Date de publication :
3 nov. 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.