Management and creativity: from creative industries to creative management
Auteur :
Bilton, Chris
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781405119962
Date de publication :
21 août 2006
Dimensions :
24,7 x 17,3 x 1,6 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.