Innovating strategy processes
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781405129398
Date de publication :
14 déc. 2004
Dimensions :
25,4 x 17,8 x 2,8 cm
Poids :
671 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
* A series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.