Fashion marketing
Éditeur :
John Wiley & Sons Inc
ISBN :
9781405139533
Date de publication :
10 oct. 2008
Dimensions :
24,5 x 17,4 x 1,6 cm
Poids :
472 g
Langue :
Anglais
Pays d'origine :
USA
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.