International strategy: context, concepts and implications
Auteur :
Collis, David
Éditeur :
John Wiley & Sons Inc
ISBN :
9781405139687
Date de publication :
22 août 2014
Dimensions :
24,4 x 18,8 x 2,3 cm
Poids :
771 g
Langue :
Anglais
Pays d'origine :
USA
Drawing on the course material developed at Harvard Business School by David Collis, International Strategy focuses on the enterprise that operates across borders as a unit of analysis and the senior manager in a multinational corporation as the typical decision-maker.