Persuasive messages: the process of influence
Auteur :
Benoit, William / Benoit, Pamela
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781405158213
Date de publication :
18 déc. 2007
Dimensions :
24,6 x 17,0 x 2,2 cm
Poids :
508 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.