Marketing essentials
Auteur :
Dibb, Sally / Simkin, Lyndon
Éditeur :
Cengage Learning EMEA
ISBN :
9781408073681
Date de publication :
19 févr. 2013
Dimensions :
1,7 x 19,5 x 26,0 cm
Poids :
910 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.