Brand anarchy: managing corporate reputation
Auteur :
Waddington, Stephen / Earl, Steve
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781408157220
Date de publication :
29 mars 2012
Dimensions :
19,8 x 12,9 cm
Poids :
257 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Organisations of all types and sizes protect their reputations fiercely, but what can they do when things get out of control? How can they cope with the challenges of new media? This plain-speaking, shrewd book is a survival guide for anyone concerned what others think or say about them.