Airline marketing and management
Auteur :
Shaw, Stephen
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409401476
Date de publication :
7 juil. 2011
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u