Escalation in decision-making: behavioural economics in business
Auteur :
Drummond, Helga / Hodgson, Julia
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409402367
Date de publication :
28 avr. 2011
Dimensions :
24,6 x 17,4 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. This title introduces the concept of entrapment, a variation whereby decision-makers passively drift towards insolvency.