International operations management: lessons in global business
Auteur :
Toni, Alberto F. De
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409403296
Date de publication :
28 déc. 2011
Dimensions :
24,6 x 17,4 cm
Poids :
771 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Uses case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to present a view of businesses in Western and Eastern traditions. The authors compare Western and Eastern approaches to business, and introduce theory to clarify the comparison and real consequences of internationalisation.