Creating innovative products and services: the forth innovation method
Auteur :
Wulfen, Gijs van
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409417545
Date de publication :
28 avr. 2011
Dimensions :
24,6 x 17,4 cm
Poids :
793 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. This title explains the front end of innovation with practical tools, effective checklists and an innovation route map.