Shopping 3.0: shopping, the internet or both?
Auteur :
Molenaar, Cor
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409417644
Date de publication :
28 oct. 2010
Dimensions :
24,6 x 17,4 cm
Poids :
635 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consumer behaviour is changing. New technologies, demographic and social changes account for an increasing demand for certain types of product and services, and different ways of accessing them. Old fashioned shopping seems to be on the way out - but is it really?