Premium by design: how to understand, design and market high end products
Auteur :
Bevolo, Marco / Gofman, Alex
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409418900
Date de publication :
8 mars 2011
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a study that identifies how global business leaders have succeeded in achieving margins by design. This title features insights from the world of customer science and design research.