Global companies, local innovations: why the engineering aspects of innovation making require co-location
Auteur :
Motoyama, Yasuyuki
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409421467
Date de publication :
28 sept. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.