Marketing research with sas enterprise guide
Auteur :
Coussement, Kristof / Demoulin, Nathalie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409426769
Date de publication :
28 nov. 2011
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.