Visual merchandising: the image of selling
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409426974
Date de publication :
17 juin 2013
Dimensions :
23,4 x 15,6 cm
Poids :
725 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism.