Taking technology to the market: a guide to the critical success factors in marketing technology
Auteur :
Linton, Ian
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409435952
Date de publication :
13 sept. 2012
Dimensions :
24,6 x 17,4 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides a practical guide to the critical success factors in marketing technology. This book can help you improve your chances of developing a winning marketing programme by providing steps to success and insight into best practice. It can also help you understand the key success factors for overcoming a range of marketing challenges.