Relational political marketing in party-centred democracies: because we deserve it
Auteur :
Johansen, Helene P.M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409439059
Date de publication :
28 févr. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.