Branding and product design: an integrated perspective
Auteur :
Hestad, Monika
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409446262
Date de publication :
21 mars 2013
Dimensions :
24,6 x 17,4 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap.