Behavior space: play, pleasure and discovery as a model for business value
Auteur :
Manu, Alexander
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409446842
Date de publication :
5 déc. 2012
Dimensions :
24,6 x 17,4 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.