Marketing high profit product/service solutions
Auteur :
More, Roger
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409448563
Date de publication :
28 avr. 2013
Dimensions :
24,6 x 17,4 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - 'bundling'. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal.