End of shops, the: social buying and the battle for the customer
Auteur :
Molenaar, Cor
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409449744
Date de publication :
24 mai 2013
Dimensions :
24,6 x 17,4 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream.