What the new breed of cmos know that you don't
Auteur :
Sachs, MaryLee
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409455721
Date de publication :
11 juil. 2013
Dimensions :
24,6 x 17,4 cm
Poids :
521 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.