'made in germany' champion brands, the: nation branding, innovation and world export leadership
Auteur :
Joseph, Ugesh A.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409466468
Date de publication :
2 déc. 2013
Dimensions :
24,6 x 17,4 cm
Poids :
710 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Germany's economic miracle is a widely-known phenomenon and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The 'Made in Germany' Champion Brands, Ugesh Joseph provides an extensively researched.