Religions as brands: new perspectives on the marketization of religion and spirituality
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409467557
Date de publication :
28 déc. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
657 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.