Personal influence: the part played by people in the flow of mass communications
Auteur :
Katz, Elihu / Lazarsfeld, Paul F. / Roper, Elmo
Éditeur :
Taylor & Francis Inc
ISBN :
9781412805070
Date de publication :
30 sept. 2005
Dimensions :
22,9 x 15,2 cm
Poids :
586 g
Langue :
Anglais
Pays d'origine :
USA
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.