Writing marketing
Auteur :
Brown, Stephen
Éditeur :
SAGE Publications Inc
ISBN :
9781412902663
Date de publication :
24 août 2005
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
USA
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.