Strategic management in the media: theory to practice
Auteur :
Kung, Lucy
Éditeur :
Kung, Lucy
ISBN :
9781412903134
Date de publication :
11 avr. 2008
Dimensions :
24,2 x 17,0 x 1,5 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.